The Fleeting Nature of The Stream Of Consciousness & Importance of Saving Every Idea

Gone Fishing.

The Fleeting Nature of The Stream Of Consciousness & Importance of Saving Every Idea

Intellectual capital is the economic capital of the new economy.

It happens all the time, you enter a room and forget why you went there in the first place. Thoughts can be easily lost in the hustle and bustle of our daily lives. We live in an age of constantly being connected, always checking our mobile devices, and being awash in a flood of notifications. With so many distractions, it’s no wonder we forget why we walked in a room or can’t remember what that one amazing idea was that you had.

They call it the stream of consciousness for a reason; a stream is always moving.

They call it the stream of consciousness for a reason; a stream is always moving. Thoughts are always flowing in and out of your noggin. When you hook your next big idea, be sure to reel it in and store it somewhere or risk that marlin of an idea flopping right back into the stream never to be seen again.

We’re bombarded with so much noise, mass media, technology, and information on a daily basis that we are more and more susceptible to sensory overload and forgetting our ideas.

As someone working in the creative field, it’s our job to come up with unique perspectives and ideas. We are living in a changing economy where intellectual property is increasingly becoming the way people make money. Content creation is king! It’s for this reason why it’s so crucial that you make sure not a single one of those ideas gets lost. The brain is an amazing thing, but it’s also working fast to decide which thoughts to keep and which to purge. We’re bombarded with so much noise, mass media, technology, and information on a daily basis that we are more and more susceptible to sensory overload and forgetting our ideas.

There’s no such thing as too much intellectual capital.

When an idea comes to me, I write it down immediately no matter how obscure, no matter if it’s about a project I’m currently working on or for one that has yet to or may never come to exist. It’s important to record every potentially useful thought. I know if I don’t write down my idea right when it comes to me, there’s a 50/50 chance that I will ever remember it again. Just like the mental exercise of creating a mind map, inside many unconnected thoughts may lie the key to your next big idea so be sure to write them all down! There’s no such thing as too much intellectual capital! Your phone is the perfect device to jot down your every stroke of genius. You don’t need to buy some fancy note app as most mobile devices come preloaded with a free note app that will back up all your notes to the cloud. This gives this method a leg up on a notebook or writing it on a napkin. This also helps so you don’t accidentally blow your nose into your next amazing idea.

Your “eureka” moment can occur at the most unlikely times (I always seem to get them right before I fall asleep or in the middle of a jog), so this is one instance where always being connected and attached to your phone is actually beneficial. Type down that idea quick before you forget why you picked up your phone in the first place.  That stream of consciousness can be a torrent!

Happy fishing!

If you’re looking for free note apps other than the ones built into standard mobile OS’s, I recommend both Evernote and Google Keep.  Evernote has a limited free version while Google’s Keep is completely free.  Both are great as they both sync between all devices.

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